When it came to commercialsmichael jordan shoes continued with Mars Blackmon (Spike Lee) and created the famous Can/Can't tv commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.
A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IV's scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you haven't seen it!!!
Air Jordankept on playing in a confident and dominating way and won numerous honors and awards. The design, by Mr. Hatfield, wasn't as revolutionary as the previous designs and kept a lot of the feeling from the third model. The Air Jordan shoes had started to get major popularity by now and sold out every here and there.
Retro negative trend changes
When the IV's were retro'd 1999 in white/black and black/cement grey it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the I's, II's and III's were first retroed.
Nike and the Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes.
There has been different reactions to therare air jordansmodels and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.
It's written by chrilisa1214 on 4.8
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PO Box
Subject: RARE AIR JORDANS 
Thu Mar 10, 2011 2:17 pm
